Tim Gohmann adds his vast research experience to SPI’s team of analysts.
As the co-founder and chief science officer of a market research firm focused on human-to-human conversation, Tim developed a validated predictive model for marketing payback. Prior to that, he served as a principal of a consulting firm specializing in corporate culture and organizational performance.
Tim has held research, marketing and planning roles for multiple Fortune companies as well as numerous international firms.
He began the travel practice for an American data analytics and consumer intelligence company, served as a consulting editor of the Journal of Marketing Research, and taught at the universities of Texas at Austin and Cincinnati. Tim holds degrees from the universities of Notre Dame and Virginia.
Tim will lead growth and expansion initiatives for SPI, including for its very successful research division.