Shelley is a Marketing Manager at Strategic Partnerships, Inc. A B2B marketer with more than 20 years of experience, Shelley brings a unique combination of strategic vision and hands-on execution to every initiative, with a particular depth in web development and Search Engine Optimization (SEO).
With industry experience spanning biometrics, oil and gas, and electric utility, Shelley has built marketing departments from the ground up at startups — establishing processes, developing growth initiatives, and functioning as a one-person marketing engine when needed. She is skilled at developing data-driven campaigns that evolve through an analytical process, with expertise in SEO, SEM, content marketing, and marketing automation.
Recognized for her ability to bridge creative and technical disciplines, Shelley excels at graphic design and directing creative work while leveraging technology to engage B2B audiences and drive measurable results in brand awareness, website traffic, and lead generation. Shelley has a Bachelor of Science in Graphic Design from the Art Institute of Pittsburgh.