Market Assessment
Sales Executives today are challenged by many things…managing limited resources, staying abreast of breaking opportunities, qualifying and prioritizing opportunities, gathering hard-to-come-by information, pursuing new market sectors and significantly increasing public sector revenues.
A market assessment from SPI will provide the following for any specific marketplace:
- Size of the market;
- Potential for revenue;
- Political structure overview with suggestions of what to expect
- Competitor analysis with background information;
- Identification of and background information on political decision makers, influencers and stakeholders, and
- Any additional information that offers a “competitive advantage”’
A targeted market may cover all states, a region or an individual state for any level(s) of government (state, county, city or school district) for a particular industry or solution.
Once the market is identified, SPI uses its unique resources to gather critical information. Subject-matter experts know where to find the data and go to work immediately. Researchers, experienced in analyzing planning documents, budgets and recent legislation, start their analysis. Other researchers search databases to identify trends, revenue streams, government mandates and historical data. SPI consultants often man the phones talking to counterparts in other parts of the country. If the scope of work requires local, on-the-ground resources, SPI has access to various partners throughout the country who will step in to provide local procurement assistance.
For more information contact Reagan Weil
