Opportunity Identification

Information is the critical component for sales success in government marketplaces.

Strategic Partnerships, Inc. (SPI), through its consultants, budget analysts, researchers, subject matter experts and former government executives has been providing hard-to-come-by information to successful government contractors for almost 13 years.

SPI is recognized as a pioneer in the business of partnering public and private entities for commercial purposes. Our teams have helped clients win billions of dollars in government contracts, and our strategists have become experts in public sector procurement and outsourcing.

Opportunity Identification is extremely valuable research not available anywhere else. Typically, a company engages SPI to produce a Market Assessment, a research document that allows a company to make informed, critical decisions about which public sector marketplaces hold the best potential for immediate success. Opportunity Identification is the next logical step and this research identifies, qualifies, prioritizes and surrounds each opportunity in targeted sectors with critical information. However, a Market Assessment is not always needed. In those cases, the Opportunity Identification product is a stand alone deliverable.

Opportunity Identification provides a wealth of information and points sales executives to short- and long-term targets. It literally provides a road map that allows sales executives to know where to focus resources, what kind of marketing support and personnel will be required and which opportunities hold the most promise. Additionally, it provides information gained from conversations with stakeholders inside the governmental entities. A final document outlines, but is not limited to, the following information:

Identification of opportunities at all levels of government and related sectors
Qualification of opportunities that meet the client�s unique criteria within the market sector � timelines, budgets, hurdles, etc.
Historical perspective of the purchasing entity
Prioritization of opportunities � a data-driven recommendation of which opportunities should get the highest and most immediate consideration
Detailed information on each opportunity � programmatic information, current situation, procurement practices, i.e., subcontractors, etc.
Identification of and background information on stakeholders (decision-makers, influencers, program directors, etc.)
Competitor intelligence including political positioning, market sector visibility, other current contracts
Recommended market strategy from SPI subject matter experts

Once the Opportunity Identification work is done, SPI consultants and subject matter experts meet with the company to discuss the opportunities. If assistance is required in the areas of opportunity capture strategy, government affairs, positioning, networking, access and/or introductions, SPI can offer local consultants to assist in any of those areas. SPI will oversee the local consultants if requested.

For additional information, contact us.