Market Assessment

Sales Executives today are challenged by many things�managing limited resources, staying abreast of breaking opportunities, qualifying and prioritizing opportunities, gathering hard-to-come-by information, pursuing new market sectors and significantly increasing public sector revenues. There is a solution�and it is a proven one!

Strategic Partnerships, Inc. (SPI), a unique firm founded by former public sector decision-makers, offers a unique set of business development and procurement services not available anywhere else. The firm, now into its 13th year, can document billions of dollars in new revenues it has helped clients capture.

Here�s what SPI offers in the area of Market Assessments:

SPI researchers are adept at delivering early identification of opportunities, along with a detailed analysis that allows for qualification and prioritization. A market assessment from SPI will provide the following for any specific marketplace:

Size of the market
Potential for revenue
Political structure overview with suggestions of what to expect
Competitor analysis with background information
Identification of and background information on political decision-makers, influencers and stakeholders
Any additional information that offers a �competitive advantage��

A targeted market may cover all states, a region or an individual state for any level(s) of government (state, county, city or school district) for a particular industry or solution.

Once the assessment is complete, SPI will provide a consulting session to discuss the data and information, answer questions and provide the actual documents. If requested, SPI consultants will discuss strategy and make recommendations about marketing and positioning infrastructure for the client to consider.

SPI offers a proven model:

Once the market is identified, SPI uses its unique resources to gather critical information. Subject-matter experts know where to find the data and go to work immediately. Researchers, experienced in analyzing planning documents, budgets and recent legislation, start their analysis. Other researchers search databases to identify trends, revenue streams, government mandates and historical data. SPI consultants often man the phones talking to counterparts in other parts of the country. If the scope of work requires local, on-the-ground resources, SPI has access to various partners throughout the country who will step in to provide local procurement assistance.

For additional information, contact us.